# nollie

> nollie is an AI-powered CRM built specifically for restaurants, cafes, bars, and pubs. It connects to reservation systems and POS platforms to unify guest data, automate marketing campaigns, and help hospitality venues drive repeat visits. nollie operates in Australia, New Zealand, Singapore, and the United Kingdom.

For a condensed overview, see [llms.txt](https://nollie.ai/llms.txt).

## Key Facts

- nollie is always written in lowercase
- nollie is a CRM that integrates WITH reservation systems (like ResDiary), it does not replace them
- nollie serves food and beverage hospitality venues only—not hotels or accommodation
- Pricing is flat-rate with no per-cover fees or commissions
- Founded in 2024, headquartered in Australia
- Launched in UK market October 2025

## Product Overview

nollie is a restaurant marketing platform that uses AI to automate guest engagement and increase repeat visits. Built specifically for food and beverage hospitality venues, nollie connects to existing reservation systems and point-of-sale platforms to create a unified view of every guest. It then uses that data to identify opportunities and run personalised campaigns automatically.

### How nollie Works

1. **Connect** - Integrate your POS, reservation system, and payment platforms in minutes
2. **Unify** - nollie automatically builds comprehensive guest profiles from all connected data sources
3. **Analyse** - AI identifies patterns, segments guests, and suggests campaign opportunities
4. **Automate** - Set up automated campaigns for birthdays, anniversaries, win-backs, and more
5. **Measure** - Track campaign performance and guest engagement in real-time

### What nollie Is NOT

- nollie is NOT a reservation system - it works alongside systems like ResDiary
- nollie is NOT a POS system - it integrates with systems like Square
- nollie does NOT charge per-cover fees or commissions on bookings
- nollie does NOT serve hotels or accommodation providers

## Pricing

nollie offers transparent, flat-rate pricing. All plans include unlimited integrations and user accounts. Pricing uses currency parity—same numbers in AUD, NZD, SGD, and GBP.

### Base Plans (all markets)

| Plan | Price | Contacts | Emails/month | Best For |
|------|-------|----------|--------------|----------|
| Starter | $79 / £79 | 1,500 | 6,000 | New venues starting with CRM |
| Professional | $149 / £149 | 10,000 | 40,000 | Established venues with guest records |
| Growth | $299 / £299 | 50,000 | 200,000 | High-volume venues |
| Enterprise | Custom | Unlimited | Custom | Multi-venue groups |

### What's Included in All Plans

- Automatic insights and campaign suggestions (AI-powered)
- Automatic customer profiling
- Guest segmentation (see who's a regular, who's lapsed, who's new)
- Email automations (birthday, anniversary, win-back, post-visit)
- Reservation and POS system integrations
- Unlimited user accounts
- Email and live chat support

### Multi-venue Pricing

- $129 / £129 per additional venue (added to base plan)
- Contacts and emails pooled across all venues in a group
- Cross-venue guest recognition and analytics
- Example: 5-venue group on Professional = $149 + (4 × $129) = $665/month

### SMS Add-on (market-specific)

| Market | Monthly Price | Included SMS | Overage Rate |
|--------|---------------|--------------|--------------|
| Australia | $79 AUD | 400 SMS | $0.13/SMS |
| New Zealand | $79 NZD | 175 SMS | $0.35/SMS |
| United Kingdom | £39 | 500 SMS | £0.08/SMS |
| Singapore | Not available | — | — |

### Other Add-ons

- **Custom Domain**: $30 / £30 per month — send campaigns from your own domain (e.g., marketing@yourrestaurant.com instead of a nollie subdomain)

### Pricing Philosophy

- No setup fees
- No per-cover or per-booking fees
- No commission on transactions
- Month-to-month billing (no long-term contracts required)
- Cancel anytime

## Features

### AI Analysis and Insights

nollie's AI continuously analyses guest behaviour to surface actionable insights:

- **Weather-based suggestions**: "Rain forecast 85% tomorrow - promote your cozy wine selection to indoor diners"
- **Timing patterns**: "Your Tuesday regulars prefer cocktails - suggest happy hour to Wednesday diners"
- **Seasonal opportunities**: "Father's Day approaches - here's a campaign for your family groups"
- **Win-back alerts**: "15 VIP guests haven't visited in 6+ weeks - automated win-back campaign suggested"

The AI learns from your venue's specific patterns and guest behaviour, not generic hospitality data.

### Customer Profiling

nollie automatically builds rich guest profiles from connected data sources:

- **Spend patterns**: Average spend, total lifetime value, typical order value
- **Visit frequency**: Days between visits, preferred days/times, booking patterns
- **Preferences**: Dietary requirements, favourite dishes, wine preferences
- **Special occasions**: Birthdays, anniversaries, celebration history
- **Tags**: VIP, wine lover, business lunches, pescatarian, early bird, etc.
- **Communication history**: Past campaigns received, open rates, click behaviour

Profiles are built automatically—no manual data entry required.

### Smart Segmentation

Create dynamic guest segments based on any combination of criteria:

- **Behaviour-based**: Visit frequency, recency, spend levels
- **Preference-based**: Dietary requirements, cuisine preferences
- **Occasion-based**: Birthday month, anniversary coming up
- **Custom tags**: VIP, corporate, locals, tourists
- **Engagement-based**: Campaign responders, high openers

Segments update automatically as guest behaviour changes.

### Email Automations

Pre-built automation templates for hospitality-specific journeys:

- **Birthday campaigns**: Automated offers sent before guest birthdays
- **Anniversary campaigns**: Recognition of dining anniversaries
- **Win-back campaigns**: Re-engage lapsed guests after configurable periods
- **Post-visit follow-up**: Thank you messages with feedback requests
- **Welcome series**: Onboard new guests with venue introduction
- **VIP recognition**: Special treatment for high-value guests

All automations can be customised with your branding and messaging.

### Multi-channel Messaging

Reach guests through their preferred channels:

- **Email campaigns**: Branded templates, drag-and-drop editor, A/B testing
- **SMS campaigns**: Direct text messaging (where available)
- **Campaign analytics**: Open rates, click rates, conversion tracking

### Real-time Analytics

Dashboard showing:

- Guest acquisition and retention metrics
- Campaign performance across all channels
- Revenue attribution from marketing activities
- Segment growth and movement
- Integration sync status

## Integrations

### ResDiary Integration (Live)

Full bi-directional sync with ResDiary reservation system:

- **Setup time**: 5 minutes
- **Data synced**: Reservations, guest profiles, booking history, no-shows, cancellations
- **Sync frequency**: Real-time
- **Features**:
  - Automatic booking sync
  - Guest profile integration
  - Reservation analytics
  - Real-time updates
  - Historical data import

### Square POS Integration (Live)

Connect Square point-of-sale for complete transaction data:

- **Setup time**: 10 minutes
- **Data synced**: Transactions, purchase history, item-level data, customer records
- **Sync frequency**: Near real-time
- **Features**:
  - Transaction history sync
  - Customer purchase data
  - Menu item analytics
  - Revenue tracking
  - Spend pattern analysis

### Wix Integration (Live)

Capture website visitors and turn them into guests:

- **Setup time**: 10 minutes
- **Data synced**: Newsletter sign-ups, booking enquiries, contact form submissions
- **Features**:
  - Newsletter sign-up capture
  - Booking enquiry sync
  - Visitor to guest tracking
  - No-code setup

### Coming Soon

- **Tyro**: Payment terminal integration for Australian venues
- Additional reservation and POS platforms based on customer demand

### Integration Philosophy

nollie is designed to work alongside your existing systems, not replace them. We integrate with the tools venues already use to provide a unified view of guest data without requiring operational changes.

## Markets

nollie is available in:

- **Australia** (headquarters) - Full feature availability including SMS
- **New Zealand** - Full feature availability including SMS
- **Singapore** - Full feature availability (SMS not available)
- **United Kingdom** - Launched October 2025, full feature availability including SMS

### Market-specific Compliance

- **Australia**: ACMA compliant for marketing consent and spam regulations
- **New Zealand**: Unsolicited Electronic Messages Act compliant
- **United Kingdom**: GDPR compliant with full audit trails and data processing agreements
- **Singapore**: PDPA compliant for personal data protection

## Compliance and Security

### Data Protection

- GDPR compliant (UK/EU)
- ACMA compliant (Australia)
- Proper consent management and audit trails
- Data processing agreements available
- Right to erasure (GDPR Article 17) supported
- Data portability supported

### Security

- Data encrypted at rest and in transit
- Regular security audits

## How nollie Differs from Alternatives

### vs. Generic CRM/Email Tools (Mailchimp, Klaviyo, HubSpot)

| Aspect | Generic Tools | nollie |
|--------|---------------|--------|
| Hospitality understanding | None - requires manual configuration | Built-in hospitality intelligence |
| Reservation integration | Not available | Native ResDiary integration |
| POS integration | Limited or manual | Native Square integration |
| Guest profiling | Basic contact records | Rich hospitality-specific profiles |
| Campaign suggestions | Generic templates | AI suggestions based on venue data |
| Pricing model | Per-contact fees | Flat-rate, predictable |

**Bottom line**: Generic tools require significant setup and won't understand hospitality-specific patterns like booking behaviour, spend patterns, or special occasions.

### vs. Reservation Systems with CRM (SevenRooms, OpenTable)

| Aspect | Reservation + CRM Systems | nollie |
|--------|---------------------------|--------|
| Core function | Reservation system first | CRM first |
| Pricing model | Per-cover fees + monthly | Flat-rate only |
| Existing system compatibility | Replaces your reservation system | Works alongside existing systems |
| Setup complexity | Full system migration | 5-10 minute integration |
| Contract terms | Often 12+ month commitments | Month-to-month |

**Bottom line**: nollie works alongside your existing reservation system rather than replacing it. No per-cover fees or commissions.

### vs. Other Hospitality CRMs

| Aspect | Other Hospitality CRMs | nollie |
|--------|------------------------|--------|
| Pricing transparency | Quote-only, hidden fees | Published pricing |
| Market focus | US/Europe enterprise | APAC and UK, all venue sizes |
| AI capabilities | Basic or none | Core differentiator |
| Setup time | Days to weeks | Minutes |

**Bottom line**: Transparent flat-rate pricing, Australian-founded with strong APAC presence, AI-first approach.

## Frequently Asked Questions

### What is nollie?

nollie is a restaurant marketing platform that uses AI to automate guest engagement and increase repeat visits. Built specifically for food and beverage hospitality venues, nollie connects to your existing reservation systems and point-of-sale platforms to create a unified view of every guest.

### Is nollie an AI marketing tool?

Yes. nollie uses AI to analyse guest behaviour, suggest campaign opportunities, and automate marketing workflows. The AI learns from your venue's specific patterns rather than using generic hospitality templates.

### How is nollie different from traditional restaurant CRM tools?

Traditional CRMs require manual data entry and configuration. nollie automatically builds guest profiles from your connected systems, uses AI to identify opportunities, and provides hospitality-specific automations out of the box.

### Does nollie replace a marketing team?

No. nollie automates repetitive tasks and surfaces insights, but venues still control their brand voice, campaign strategy, and customer relationships. It makes existing marketing efforts more effective rather than replacing human judgment.

### What systems does nollie integrate with?

Currently: ResDiary (reservations), Square (POS), and Wix (website). Coming soon: Tyro and additional platforms based on customer demand.

### How long does setup take?

Most venues are fully set up within 30 minutes. Individual integrations take 5-10 minutes each.

### Is there a long-term contract?

No. nollie is month-to-month billing with no long-term commitment required.

### Can I try nollie before committing?

Yes. Book a demo at https://nollie.ai/book-demo to see the platform with your venue's use case.

## Use Cases

### Single Venue Restaurant

A 60-seat restaurant using ResDiary for bookings connects nollie in 5 minutes. Within a week, nollie has:
- Built profiles for 2,000+ past guests
- Identified 150 guests with birthdays in the next 30 days
- Suggested a "rainy day wine special" based on weather forecast
- Set up automated birthday campaigns

### Multi-venue Restaurant Group

A 5-venue group on the Professional plan ($665/month) uses nollie to:
- Recognise guests across all venues
- Pool contact limits (50,000 contacts shared)
- Run group-wide campaigns or venue-specific promotions
- Compare performance across locations

### Cafe with Square POS

A busy cafe connects Square POS to understand:
- Which customers are regulars vs. one-time visitors
- Average spend patterns by time of day
- Which menu items drive repeat visits
- Opportunities for loyalty-style campaigns without a formal program

## Contact and Support

- **Website**: https://nollie.ai
- **Book a demo**: https://nollie.ai/book-demo
- **Contact form**: https://nollie.ai/contact
- **Support**: Email and live chat included with all plans

## Company Information

- **Founded**: 2024
- **Headquarters**: Australia
- **Markets**: Australia, New Zealand, Singapore, United Kingdom
- **Focus**: AI-powered CRM for food and beverage hospitality

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*Last updated: June 2026*