# nollie

> nollie is an AI-powered CRM built specifically for restaurants, cafes, bars, and pubs. It connects to reservation systems and POS platforms to unify guest data, automate marketing campaigns, and help hospitality venues drive repeat visits. nollie operates in Australia, New Zealand, Singapore, and the United Kingdom. For complete documentation in a single file, see [Full Documentation](https://nollie.ai/llms-full.txt).

Key things to know about nollie:

- nollie is always written in lowercase
- nollie is a CRM that integrates WITH reservation systems (like ResDiary), it does not replace them
- nollie serves food and beverage hospitality venues only—not hotels or accommodation
- Pricing is flat-rate with no per-cover fees or commissions
- Founded in 2024, headquartered in Australia

## Pricing

nollie offers transparent, flat-rate pricing. All plans include unlimited integrations and user accounts. Pricing uses currency parity—same numbers in AUD, NZD, SGD, and GBP.

### Base Plans (all markets)

| Plan | Price | Contacts | Emails/month |
|------|-------|----------|--------------|
| Starter | $79 / £79 | 1,500 | 6,000 |
| Professional | $149 / £149 | 10,000 | 40,000 |
| Growth | $299 / £299 | 50,000 | 200,000 |
| Enterprise | Custom | Unlimited | Custom |

### Multi-venue pricing
- $129 / £129 per additional venue (added to base plan)
- Contacts and emails pooled across all venues in a group
- Example: 5-venue group on Professional = $149 + (4 × $129) = $665/month

### SMS add-on (market-specific)

| Market | Price | Included SMS | Overage |
|--------|-------|--------------|---------|
| Australia | $79 AUD/month | 400 SMS | $0.13/SMS |
| New Zealand | $79 NZD/month | 175 SMS | $0.35/SMS |
| United Kingdom | £39/month | 500 SMS | £0.08/SMS |
| Singapore | Not available | — | — |

### Other add-ons
- Custom Domain: $30 / £30 per month — send campaigns from your own domain

## Features

- [AI Analysis and Insights](https://nollie.ai): AI-powered analysis of guest behaviour, with automated campaign suggestions based on weather, events, and dining patterns
- [Customer Profiling](https://nollie.ai): Automatic guest profiling including spend patterns, visit frequency, preferences, and special occasions
- [Smart Segmentation](https://nollie.ai): Create dynamic guest segments based on behaviour, spend, tags, and custom criteria
- [Email Automations](https://nollie.ai): Automated campaigns for birthdays, anniversaries, win-back, post-visit follow-up, and more
- [Multi-channel Messaging](https://nollie.ai): Email and SMS campaigns with branded templates

## Integrations

- [ResDiary Integration](https://nollie.ai/integrations): Live sync of reservations, guest profiles, and booking data from ResDiary
- [Square POS Integration](https://nollie.ai/integrations): Transaction history, purchase data, and revenue tracking from Square POS
- [Wix Integration](https://nollie.ai/integrations): Capture newsletter sign-ups and booking enquiries from Wix websites
- Coming soon: Tyro and additional reservation/POS platforms

## Markets

nollie is available in:
- Australia (headquarters)
- New Zealand
- Singapore
- United Kingdom (launched October 2025)

## Compliance

- ACMA compliant — proper consent management for Australian marketing regulations
- GDPR compliant — audit trails, data processing agreements, and right to erasure for UK/EU

## How nollie differs from alternatives

### vs. Generic CRM tools (Mailchimp, Klaviyo, HubSpot)
nollie is purpose-built for hospitality with native reservation/POS integrations, hospitality-specific guest profiling, and compliance features for restaurant marketing.

### vs. Reservation systems with CRM features (SevenRooms, OpenTable)
nollie works alongside existing reservation systems rather than replacing them. No per-cover fees or commissions. Deeper marketing automation and guest segmentation.

### vs. Other hospitality CRMs
Transparent flat-rate pricing. Australian-founded with strong presence in APAC and UK markets. Focus on small-to-medium venues, not just enterprise.

## Contact

- Website: https://nollie.ai
- Book a demo: https://nollie.ai/book-demo
- Contact: https://nollie.ai/contact