In the restaurant industry, building strong relationships with guests is just as important as what’s on the plate. That’s where a CRM—Customer Relationship Management tool—comes in. For hospitality venues in Australia choosing the right CRM can mean the difference between a one-time visitor and a lifelong regular.
So, what should you look for in a CRM, and which options stand out in the ANZ market?
Several CRMs are commonly used across the local hospitality scene:
These tools offer parts of the CRM puzzle—guest notes, email lists, basic segmentation—but none are truly built with marketing simplicity or automation in mind.
nollie is the only AI-driven CRM purpose-built for hospitality. It was designed for busy venue owners who don’t have time to create marketing strategies, segment databases, or test campaign performance.
Here’s how it works:
Tracks actual ROI, so you know which campaigns are bringing in covers—not just clicks
All without needing a full-time marketer.
Curious how your venue could benefit? Book a quick demo with nollie.
Many CRMs expect venues to do the heavy lifting—create content, build audiences, analyse data, and manually follow up with guests. For most hospitality teams, that’s simply not realistic. Marketing gets pushed aside in favour of service.
With nollie, the CRM does the work for you.
Looking for a CRM that actually helps grow your venue? See how nollie works.