Hospitality CRM, inside the system that takes the booking.
Built for independent venues and small groups. nollie takes the booking, builds the guest profile and sends the campaigns. £99 a month, no per-cover fees, and every send is measured in bookings, covers and revenue.
Not bolted onto hospitality. Built for it.
Most marketing tools were built for ecommerce or B2B, then twisted to fit venues. nollie was built the other way around: by hospitality people, for the way hospitality actually runs. Because the booking is taken in nollie, every booking enriches the guest profile automatically, no tablet-side data entry, no spreadsheet ceremony.
- Visit count & spend not “abandoned cart”
- Booking source not “trial signup”
- Dietary & occasion on file, front of house sees it
- Regulars going quiet haven’t booked in 60 days
Your marketing team, built into the bookings.
nollie spots the opportunities you’d never have time to find: a rosé sales spike on sunny days, 200 guests who came for Valentine’s and haven’t been back since. One click and the campaign is written, designed and built in your brand. Nothing is guesswork: every suggestion carries the number behind it.
- Spots the opportunity the quiet night, the lapsed regulars, the untapped demand
- Shows the reasoning the venue data behind every suggestion, not a black box
- Attaches the result an expected outcome on every card, before you commit
The real picker: suggestions from your data, each with the expected result attached.
Emails written, designed and built in one click.
Hit “create it for me” and nollie writes the copy, designs the email in your brand and targets the right guests, in seconds. Not quite right? Remix it. And if you grow into a second or third site, your regulars are recognised across all of them, with group-level reporting.
- Built in your brand your tone, your images, your links, your menus
- One tap to draft the email exists before you’ve finished your coffee
- You still approve read it, tweak it, send it, nollie never sends unattended
Real suggestion card. nollie drafts it; you still approve every send.
Marketing you can finally prove.
Every campaign reports who opened it, who booked, the covers they brought and the revenue behind them, because the bookings and the campaigns sit in one system. The Clifton Sausage traced a single Easter email to 50+ covers: that’s ROI you can read off a screen, not guess at.
- Bookings & covers matched to the campaign that drove them
- Revenue per email the line that settles “is this worth it?”
- Honest numbers estimates are clearly labelled, never dressed up
Real report. The estimate is labelled as one, on purpose.
Enterprise guest platforms are overkill. Mailchimp isn’t built for hospitality.
If you’ve outgrown a general email tool but an enterprise guest platform is more than you need, that’s where nollie sits: bookings, guest profiles and campaigns in one system for independent and mid-market venues, live in hours, not weeks. Flat-rate pricing, no per-cover fees.
Built for the way hospitality actually runs, not adapted from B2B sales software.Bring your history. Keep the tools you already run.
nollie takes the bookings on your own branded page, and still plugs into what you already run: ResDiary booking and guest history import when you switch, Square feeds what guests actually spend into the profile, and your Wix site carries the booking page.
Real venues. Real bookings. Tracked.
£8,000
Tracked revenue from one email
“One email. 8,961 guests reached, 47% opened, 41 bookings, £8,000 in tracked revenue. nollie doesn’t just send campaigns: it shows you the covers they put in seats.”
The Buttery, Glasgow70 covers
From one campaign
“nollie made it really clear that our marketing is working. One simple 2-for-1 burger email to our existing database brought in 70 covers and over £1,700 in revenue. I now know with certainty what campaigns are driving bookings, and that makes marketing feel so much easier.”
Grace Reilly, Owner, Loks & Monteiths, Glasgow50+ covers
From one Easter campaign
“As nollie integrates seamlessly with our ResDiary reservation system, we can now clearly see who gets and reads our emails and how that translates into bookings and revenue. A recent Easter awareness campaign alone drove over 50 covers into the restaurant: clear, measurable ROI against a very modest cost.”
Simon, The Clifton Sausage, BristolReal results from UK venues on nollie. See customer stories →
The questions we hear most.
What is a hospitality CRM?
A hospitality CRM holds guest data in one place, so you can recognise regulars, group guests by behaviour, and run targeted campaigns to bring them back. In nollie that CRM sits inside the booking system, built for the way restaurants, pubs and venue groups operate rather than adapted from B2B sales software.
Can I see which bookings came from a campaign?
Yes, that’s nollie’s core difference. Every campaign reports who opened it, who booked, the covers they brought and the revenue behind them, because the booking and the campaign live in the same system. The Buttery in Glasgow tracked one email to 41 bookings and £8,000 in revenue; Loks & Monteiths tracked a single offer to 70 covers.
What if I already run another booking system?
You do not have to move everything at once. Run nollie alongside the system you have, bring your booking and guest history across, then switch the old one off on a quiet night. ResDiary, Square and Wix connect today, and if yours isn’t listed, book a demo and we’ll tell you straight whether it’s coming soon.
Can it handle more than one venue?
Yes. If you run two sites, or five, your regulars are recognised across all of them, with one guest profile and per-venue reporting. Independent single venues are nollie’s home turf; small groups get the same product with group-level visibility.
Are there per-cover fees?
No. One flat monthly price per venue from £99, so a busy month never costs you more. Optional add-ons such as SMS are priced separately and shown on the pricing page.
Take the booking and run the marketing.
nollie is one system: your own branded booking page, a service view for the floor, deposits, extras and a waitlist, with the guest profiles and campaigns on this page built in.
Stop guessing. Start knowing.
Take the booking in nollie and the guest profile is already there. nollie shows you what every campaign brought in. Bring the awkward question and we’ll give you a straight answer.
Continue to the demo requestFive short fields. Choose your market and correct the venue country on the next page.