Hospitality CRM. Built for independent venues & small groups.
nollie pulls guest data from your booking system and POS, recognises your regulars, and brings them back — then shows you the bookings, covers and revenue every campaign drove.
Book a 20-minute demoMade by hospitality pros. Live in the UK, AU, NZ & SG.
One real email, sent with nollie by The Buttery, Glasgow
Tracked end-to-end in nollie via the venue’s booking system.
Create it for me
It spots opportunities you’d never have time to find — rosé sales spike on sunny days and Wednesday looks good; 200 guests came for Valentine’s and haven’t been back. One click and the campaign is written, designed and built in your brand. Remix it until it sounds like you.
This is how it works in nollie: one click writes, designs and builds the email — remix it until it sounds like you.
Valentine’s guests win-back
AI Insight200 guests came for Valentine’s — and haven’t been back since.
Suggestion
Bring your February first-timers back for a midweek visit while the occasion is still warm in their minds.
Expected impact
200
lapsed guests reached
Best time to send
Tue, 11:00am
Powered by nollie ai — insights are based on your venue’s data patterns.
Most marketing tools were built for ecommerce or B2B, then twisted to fit venues. nollie was built the other way around — by hospitality people, for the way hospitality actually runs.
Campaign attribution
Every campaign reports who opened it, who booked, the covers they brought and the revenue behind them — pulled straight from your booking system. The Clifton Sausage traced a single Easter email to 50+ covers. That’s ROI you can read off a screen, not guess at.
70%
of first-time diners never return — until you have a way to bring them back
10 mins
to connect your booking system. No IT team needed.
Hospitality-native segments
Visit count, last visit, average spend, booking source, dietary preference, special occasion. Not "abandoned cart" or "trial signup." Your front-of-house team sees a guest’s full history the moment they sit down.
Agentic campaigns
Hit "create it for me" and nollie writes the copy, designs the email in your brand and targets the right guests — in seconds. Not quite right? Remix it. And if you grow into a second or third site, your regulars are recognised across all of them.
Works with your stack
Connects to ResDiary, Square, Wix, and more on the way. Flat-rate pricing, no per-cover fees. Lighter than enterprise guest platforms — live in minutes, not weeks.
ResDiary
Square
+ more on the wayTrusted by independent venues and small hospitality groups across the UK.
Connect ResDiary, Square or Wix in about 10 minutes. No new tools to learn, no data to export.
Our agents set up your colours, logos, images and menus — you don’t lift a finger.
You start with 2–3 email templates designed for your venue, ready to send — not a blank page.
£8,000
tracked revenue from one email
“One email. 8,961 guests reached, 47% opened, 41 bookings, £8,000 in tracked revenue. nollie doesn’t just send campaigns — it shows you the covers they put in seats.”
70 covers
from one campaign
“nollie.ai made it really clear that our marketing is working. One simple 2-for-1 burger email to our existing database brought in 70 covers and over £1,700 in revenue. I now know with certainty what campaigns are driving bookings — and that makes marketing feel so much easier.”
50+ covers
from one Easter campaign
“As nollie integrates seamlessly with our ResDiary reservation system, we can now clearly see who gets and reads our emails and how that translates into bookings and revenue. A recent Easter awareness campaign alone drove over 50 covers into the restaurant — clear, measurable ROI against a very modest cost.”
Pay for what you need. Cancel anytime.
Prices in GBP. No surprises at checkout.
£79/month
For single venues just getting started
£149/month
For venues serious about their marketing
£299/month
For small groups running a few sites
Running a larger group or need custom integrations? Book a demo and ask about Enterprise pricing.
A hospitality CRM is software that pulls guest data from your booking system, POS and other tools into one place — so you can recognise regulars, segment guests by behaviour, and run targeted campaigns to bring them back. Unlike traditional CRM tools built for B2B sales teams, nollie is built specifically for the way restaurants, pubs and venue groups operate.
Yes — that’s nollie’s core difference. Every campaign reports who opened it, who booked, the covers they brought and the revenue behind them, pulled from your booking system. The Buttery in Glasgow tracked one email to 41 bookings and £8,000 in revenue; Loks & Monteiths tracked a single offer to 70 covers.
SevenRooms is enterprise software with enterprise pricing and an enterprise implementation timeline. nollie gives you the guest intelligence and campaigns that matter most to independent and mid-market venues, at a fraction of the cost — and you can be live in minutes instead of weeks. If you've outgrown Mailchimp but SevenRooms is overkill, that's where nollie sits. Worth knowing too: SevenRooms is owned by DoorDash, which also owns Deliveroo — so your guest data lives inside a group with its own consumer platforms. nollie has no delivery agenda. Your guest data stays yours.
nollie works with ResDiary, Square POS and Wix today, with more integrations on the way. Plug in once and your guest data flows automatically. If yours isn’t listed, book a demo and we’ll tell you straight whether it’s coming soon or not.
Yes. If you run two sites — or five — your regulars are recognised across all of them, with one guest profile and per-venue reporting. Independent single venues are nollie’s home turf; small groups get the same product with group-level visibility.
nollie does. Hit "create it for me" and it writes the copy, designs the email in your brand — your colours, logo and tone — and picks the right guests to send it to. If it’s not quite right, hit remix and it takes another pass. You never need a designer, a developer or a template library.
It’s free and takes under an hour. Our agents configure nollie with your brand — colours, logos, images and menus — and build your first 2–3 email templates bespoke for your venue. You connect your booking system, and you’re ready to send.
No. Flat-rate monthly pricing. The plan you pick is what you pay — no surprises when you have a busy month.
One click in your account settings. Your data is yours — you can export it anytime, before or after.
Your booking data already knows who your regulars are. nollie helps you act on it — and proves what every campaign brought in. Book a 20-minute demo and see it on your own numbers.
Book a demoLive in 10 minutes · No long contracts · Cancel anytime
