Restaurant CRM, built into the booking system.
nollie takes the booking on your own branded page, so every booking builds one guest profile. £99 a month, no per-cover fees, and every campaign is measured in the bookings, covers and revenue it drove.
Every booking becomes a guest you know.
A restaurant CRM is only as good as the data behind it. Because nollie takes the booking itself, the profile builds as you trade: no tablet-side data entry, no spreadsheet ceremony. See visit history, spend pattern, allergens and what they ordered last time. The regulars you half-remember? They’re right there.
- Regulars going quiet haven’t booked in 60 days
- Big-table bookers parties of six or more
- Occasion diners birthdays & anniversaries on file
- First-timers 70% never return without a nudge
Your marketing team, at the click of a button.
nollie spots the opportunities you’d never have time to find: the quiet Monday, the regulars gone eight weeks without a booking, the brunch demand you’re not meeting. Then it hands you the campaign worth sending, with the expected result already attached. Your voice, your brand, your colours: not marketing-speak from a template library.
- Spots the opportunity the quiet night, the lapsed regulars, the untapped demand
- Shows the reasoning the venue data behind every suggestion, not a black box
- Attaches the result an expected outcome on every card, before you commit
The real picker: suggestions from your data, each with the expected result attached.
Emails written, designed and built in one click.
Hit “create it for me” and nollie writes the copy, designs the email in your brand and targets the right guests, in seconds. Not quite right? Remix it. Not batch-and-blast: the right guests, the right message, the right moment.
One tap and the campaign exists, ready for you to check over. You still approve every send; nollie never sends unattended.
- Built in your brand your tone, your images, your links, your menus
- One tap to draft the email exists before you’ve finished your coffee
- You still approve read it, tweak it, send it, nollie never sends unattended
Real suggestion card. nollie drafts it; you still approve every send.
See the bookings every email drives.
Most email tools stop at opens and clicks. Because the bookings and the campaigns live in nollie together, every campaign reports the thing that matters: who booked, how many covers they brought, and the revenue behind it. The Buttery traced a single email to 41 bookings and £8,000: no guesswork, no “brand awareness” hand-waving.
- Bookings & covers matched to the campaign that drove them
- Revenue per email the line that settles “is this worth it?”
- Honest numbers estimates are clearly labelled, never dressed up
Real report. The estimate is labelled as one, on purpose.
Mailchimp shows who opened. nollie shows who booked.
An email tool can tell you a message was opened. It can’t tell you a table turned up, because it never sees your bookings. nollie takes those bookings, so every send is measured where it counts: covers on the floor. And nollie doesn’t charge per cover, or bill you for the contacts who’ve unsubscribed.
Real bookings, counted where they were taken: not opens, not clicks, not guesswork.Bring your history. Keep your website.
nollie takes the bookings on your own branded page, and still plugs into what you already run: ResDiary booking and guest history import when you switch, Square feeds what guests actually spend into the profile, and your Wix site carries the booking page.
Real venues. Real bookings. Tracked.
£8,000
Tracked revenue from one email
“One email. 8,961 guests reached, 47% opened, 41 bookings, £8,000 in tracked revenue. nollie doesn’t just send campaigns: it shows you the covers they put in seats.”
The Buttery, Glasgow70 covers
From one campaign
“nollie made it really clear that our marketing is working. One simple 2-for-1 burger email to our existing database brought in 70 covers and over £1,700 in revenue. I now know with certainty what campaigns are driving bookings, and that makes marketing feel so much easier.”
Grace Reilly, Owner, Loks & Monteiths, Glasgow50+ covers
From one Easter campaign
“As nollie integrates seamlessly with our ResDiary reservation system, we can now clearly see who gets and reads our emails and how that translates into bookings and revenue. A recent Easter awareness campaign alone drove over 50 covers into the restaurant: clear, measurable ROI against a very modest cost.”
Simon, The Clifton Sausage, BristolReal results from UK venues on nollie. See customer stories →
The questions we hear most.
What is a restaurant CRM?
A restaurant CRM holds guest data in one place, so you can recognise regulars, group guests by how they dine, and send campaigns that bring them back. In nollie the CRM is built into the booking system: every booking you take builds the profile, and every campaign is tracked through to the bookings, covers and revenue it drove.
Can I see which bookings came from a campaign?
Yes, that’s the point of nollie. Because the booking happens in nollie, every campaign reports who opened it, who booked, the covers they brought and the revenue behind them. The Buttery in Glasgow traced one email to 8,961 guests reached, 41 bookings and £8,000 in tracked revenue.
What if I already run another booking system?
You do not have to move everything at once. Run nollie alongside the system you have, bring your booking and guest history across, then switch the old one off on a quiet night. ResDiary, Square and Wix connect today, and if yours isn’t listed, book a demo and we’ll tell you straight whether it’s coming soon.
Who writes and designs the emails?
nollie does. Hit “create it for me” and it writes the copy, designs the email in your brand, your colours, logo and tone, and picks the right guests to send it to. If it’s not quite right, hit remix and it takes another pass. You never need a designer, a developer or a template library.
Do you charge per cover?
No, never. One flat monthly price per venue from £99, whatever your covers. Marketplaces bill you for every diner, including the regulars who’d have come anyway. We don’t.
Take the booking and run the marketing.
nollie is one system: your own branded booking page, a service view for the floor, deposits, extras and a waitlist, with the guest profiles and campaigns on this page built in.
Ready to fill the empty tables?
Book a demo and we’ll show you the campaigns, and the tracked bookings, venues like yours are getting. Bring the awkward question and we’ll give you a straight answer.
Continue to the demo requestFive short fields. Choose your market and correct the venue country on the next page.