Works with your booking system. Knows your regulars. Brings them back — and shows you the bookings, covers and revenue every campaign drives.
Book a demoMade by hospitality pros. Live in 10 minutes.
One real email, sent with nollie by The Buttery, Glasgow
Tracked end-to-end in nollie via the venue’s booking system.
Create it for me
nollie spots the opportunities you’d never have time to find — then writes, designs and builds the campaign in seconds. Your voice, your brand, your colours. Not marketing-speak from a template library. No designer, no developer, no agency.
This is how it works in nollie: one click writes, designs and builds the email — remix it until it sounds like you.
Monday regulars win-back
AI InsightYour Monday nights are quiet — but 40 of your regulars are overdue a visit.
Suggestion
Invite your lapsed regulars back for a quiet Monday with a personal note and their favourites front and centre.
Expected impact
+40
overdue regulars reached
Best time to send
Mon, 10:00am
Powered by nollie ai — insights are based on your venue’s data patterns.
Campaign attribution
Because nollie is plugged into your booking system, every campaign reports the thing that matters: who booked, how many covers they brought, and the revenue behind it. The Buttery traced a single email to 41 bookings and £8,000 — no guesswork, no "brand awareness" hand-waving.
70%
of first-time diners never return — until you have a way to bring them back
10 mins
to connect your booking system. No IT team needed.
Know every guest
nollie pulls every booking, walk-in, and order into one profile. See visit history, spend pattern, what they ordered last, when they last came in. The regulars you forgot? They’re right there.
Agentic campaigns
Hit "create it for me" and nollie writes the copy, designs the email in your brand and targets the right guests — in seconds. Not quite right? Remix it. Not batch-and-blast: the right guests, the right message, the right moment.
Works with your stack
Connects to ResDiary, Square, Wix, and more on the way. No new system for your staff to learn. Your data stays in the tools you already use — nollie just makes it useful.
ResDiary
Square
+ more on the wayTrusted by independent venues and small groups across the UK.
Connect ResDiary, Square or Wix in about 10 minutes. No new tools to learn, no data to export.
Our agents set up your colours, logos, images and menus — you don’t lift a finger.
You start with 2–3 email templates designed for your venue, ready to send — not a blank page.
£8,000
tracked revenue from one email
“One email. 8,961 guests reached, 47% opened, 41 bookings, £8,000 in tracked revenue. nollie doesn’t just send campaigns — it shows you the covers they put in seats.”
70 covers
from one campaign
“nollie.ai made it really clear that our marketing is working. One simple 2-for-1 burger email to our existing database brought in 70 covers and over £1,700 in revenue. I now know with certainty what campaigns are driving bookings — and that makes marketing feel so much easier.”
50+ covers
from one Easter campaign
“As nollie integrates seamlessly with our ResDiary reservation system, we can now clearly see who gets and reads our emails and how that translates into bookings and revenue. A recent Easter awareness campaign alone drove over 50 covers into the restaurant — clear, measurable ROI against a very modest cost.”
Pick a plan, change anytime, cancel anytime.
Prices in GBP. No surprises at checkout.
£79/month
For one venue finding its feet with marketing
£149/month
For venues serious about filling tables
£299/month
For multi-venue groups scaling marketing
A restaurant CRM is software that pulls guest data from your booking system and POS into one place, so you can recognise regulars, segment guests by visit behaviour, and send campaigns that bring them back. nollie is a restaurant CRM built in the UK that also tracks each campaign through to the bookings, covers and revenue it drives.
Yes — that’s the point of nollie. Because it connects to your booking system, every campaign reports who opened it, who booked, the covers they brought and the revenue behind them. The Buttery in Glasgow tracked one email to 8,961 guests reached, 41 bookings and £8,000 in revenue.
If you're on ResDiary, Square, or Wix, yes — out of the box, in about 10 minutes. We're adding more integrations all the time. If yours isn't listed, book a demo and we'll tell you straight whether it's coming soon or not.
nollie does. Hit "create it for me" and it writes the copy, designs the email in your brand — your colours, logo and tone — and picks the right guests to send it to. If it’s not quite right, hit remix and it takes another pass. You never need a designer, a developer or a template library.
No. nollie is your marketing team. It spots the opportunities, writes and designs the campaigns, and runs them — you just approve. If you've got a marketing person, they'll love it too — but it's built so you don't need one.
It’s free and takes under an hour. Our agents configure nollie with your brand — colours, logos, images and menus — and build your first 2–3 email templates bespoke for your venue. You connect your booking system, and you’re ready to send.
Mailchimp is general email software. nollie knows the difference between a regular and a first-timer, knows when someone's lapsed, knows when a guest's birthday is — because it's plugged into your booking system. Mailchimp doesn't know any of that. It also bills you for unsubscribed contacts, and prices went up again in April 2026 — nollie's flat rate doesn't punish you for natural list churn.
Yes. Your guest data stays in the EU/UK, we never sell it, we never use it for anything except your campaigns. Full DPA available on request.
One click in your account settings. Your data is yours — you can export it anytime, before or after.
Book a demo and we’ll show you the campaigns — and the tracked bookings — venues like yours are getting.
Book a demoLive in 10 minutes · No long contracts · Cancel anytime
