The restaurant CRM that fills empty tables.
Works with your booking system. Knows your regulars. Brings them back, and shows you the bookings, covers and revenue every campaign drives.
Every booking becomes a guest you know.
A restaurant CRM is only as good as the data behind it. nollie pulls every booking, visit and order into one profile automatically: no tablet-side data entry, no spreadsheet ceremony. See visit history, spend pattern, allergens and what they ordered last time. The regulars you half-remember? They’re right there.
- Regulars going quiet haven’t booked in 60 days
- Big-table bookers parties of six or more
- Occasion diners birthdays & anniversaries on file
- First-timers 70% never return without a nudge
Your marketing team, at the click of a button.
nollie spots the opportunities you’d never have time to find: the quiet Monday, the regulars gone eight weeks without a booking, the brunch demand you’re not meeting. Then it hands you the campaign worth sending, with the expected result already attached. Your voice, your brand, your colours: not marketing-speak from a template library.
- Spots the opportunity the quiet night, the lapsed regulars, the untapped demand
- Shows the reasoning the venue data behind every suggestion, not a black box
- Attaches the result an expected outcome on every card, before you commit
The real picker: suggestions from your data, each with the expected result attached.
Emails written, designed and built in one click.
Hit “create it for me” and nollie writes the copy, designs the email in your brand and targets the right guests, in seconds. Not quite right? Remix it. Not batch-and-blast: the right guests, the right message, the right moment.
One tap and the campaign exists, ready for you to check over. You still approve every send; nollie never sends unattended.
- Built in your brand your tone, your images, your links, your menus
- One tap to draft the email exists before you’ve finished your coffee
- You still approve read it, tweak it, send it, nollie never sends unattended
Real suggestion card. nollie drafts it; you still approve every send.
See the bookings every email drives.
Most email tools stop at opens and clicks. Because nollie is plugged into your booking system, every campaign reports the thing that matters: who booked, how many covers they brought, and the revenue behind it. The Buttery traced a single email to 41 bookings and £8,000: no guesswork, no “brand awareness” hand-waving.
- Bookings & covers matched to the campaign that drove them
- Revenue per email the line that settles “is this worth it?”
- Honest numbers estimates are clearly labelled, never dressed up
Real report. The estimate is labelled as one, on purpose.
Mailchimp shows who opened. nollie shows who booked.
An email tool can tell you a message was opened. It can’t tell you a table turned up, because it never sees your bookings. nollie does, so every send is measured where it counts: covers on the floor. And nollie doesn’t charge per cover, or bill you for the contacts who’ve unsubscribed.
Real bookings, counted in your booking system: not opens, not clicks, not guesswork.Plays nicely with your booking system.
Connects to ResDiary, Square and Wix today, with more on the way, so the guest data you already have starts working for you without changing how you take bookings. No new system for your staff to learn.
Real venues. Real bookings. Tracked.
£8,000
Tracked revenue from one email
“One email. 8,961 guests reached, 47% opened, 41 bookings, £8,000 in tracked revenue. nollie doesn’t just send campaigns: it shows you the covers they put in seats.”
The Buttery, Glasgow70 covers
From one campaign
“nollie made it really clear that our marketing is working. One simple 2-for-1 burger email to our existing database brought in 70 covers and over £1,700 in revenue. I now know with certainty what campaigns are driving bookings, and that makes marketing feel so much easier.”
Grace Reilly, Owner, Loks & Monteiths, Glasgow50+ covers
From one Easter campaign
“As nollie integrates seamlessly with our ResDiary reservation system, we can now clearly see who gets and reads our emails and how that translates into bookings and revenue. A recent Easter awareness campaign alone drove over 50 covers into the restaurant: clear, measurable ROI against a very modest cost.”
Simon, The Clifton Sausage, BristolReal results from UK venues on nollie. See customer stories →
The questions we hear most.
What is a restaurant CRM?
A restaurant CRM pulls guest data from your booking system and POS into one place, so you can recognise regulars, group guests by how they dine, and send campaigns that bring them back. nollie is a restaurant CRM built in the UK that also tracks each campaign through to the bookings, covers and revenue it drives.
Can I see which bookings came from a campaign?
Yes, that’s the point of nollie. Because it connects to your booking system, every campaign reports who opened it, who booked, the covers they brought and the revenue behind them. The Buttery in Glasgow traced one email to 8,961 guests reached, 41 bookings and £8,000 in tracked revenue.
Does it work with my booking system?
If you’re on ResDiary, Square or Wix, yes, out of the box, in about 10 minutes. We’re adding more integrations all the time. If yours isn’t listed, book a demo and we’ll tell you straight whether it’s coming soon.
Who writes and designs the emails?
nollie does. Hit “create it for me” and it writes the copy, designs the email in your brand, your colours, logo and tone, and picks the right guests to send it to. If it’s not quite right, hit remix and it takes another pass. You never need a designer, a developer or a template library.
Do you charge per cover?
No, never. One flat monthly price per venue, whatever your covers. Marketplaces bill you for every diner, including the regulars who’d have come anyway. We don’t.
What if I want to cancel?
One click in your account settings. Your data is yours; you can export it any time, before or after.
Take the booking and run the marketing.
nollie also does the booking itself: your own branded page, a service view for the floor, and the same guest data and campaigns you get here, all in one system.
Ready to fill the empty tables?
Book a demo and we’ll show you the campaigns, and the tracked bookings, venues like yours are getting. Bring the awkward question and we’ll give you a straight answer.
Continue to the demo requestFive short fields. Choose your market and correct the venue country on the next page.