Restaurants · Cafés · Bars · Pubs · Australia

Fill your tables.Bring your guests back.

nollie turns the guest data you already have into campaigns that fill your quiet nights and bring lapsed regulars back, then shows you the bookings each send actually drove. Plugs into your booking system and POS. No marketing team needed.

Campaign report showing 23 bookings, 67 covers and $4,280 in attributed revenue from a completed send.

Book a 10-minute demo See how it works

We set it up on the guest data you already have.Free first month. No lock-in. Your guest data stays yours.

How it works, below

№ 1

From the guests you already have to a fuller room, in three steps.

Connect what you’ve got

Plug nollie into your booking system and POS. Your guests, their visits and how they dine come across on their own: no spreadsheets, no data-entry ceremony.

nollie spots who to bring back

It surfaces the regulars going quiet, the big-table bookers and the occasion diners (and the nights that need filling) so you know exactly who to reach and when.

Campaigns that fill tables

Just one click and nollie plans, designs, and creates messages in your brand, using your images, links, and tone. Then see the bookings it brought in, not just who opened it.

№ 2

Every campaign, measured in tables that sat down.

Most email tools stop at opens and clicks. nollie matches each campaign to the bookings, covers and revenue behind it: the only numbers that pay wages.

Revenue is an honest estimate from average spend per cover, and the report says so. Right on the screen.

Bookings & covers matched to the campaign that drove them
Revenue per email the line that settles “is this worth it?”
Honest numbers estimates are clearly labelled, never dressed up

Campaign report for Fri-yay Fiesta, sent to a regular segment of 342 recipients: 97.8% delivered, 45.3% open rate, 12.4% click rate, 2.2% bounce rate, with attribution results showing 23 bookings, 67 covers, $4,280 revenue and $3.40 revenue per email over a 14-day attribution window.

Real report. The estimate is labelled as one, on purpose.

№ 3

You already know your guests. Now your marketing does too.

Every booking and every visit fills in a guest profile on its own: visits, party sizes, allergens, occasions. Then nollie groups them by how they actually dine, so the right message reaches the right guest:

Regulars going quiet haven’t booked in 60 days
Big-table bookers parties of six or more
Occasion diners birthdays & anniversaries on file

Real guest profile, built automatically from bookings and visits.

№ 4

nollie reads the data. You get the campaign.

nollie watches what’s happening across your bookings, covers and quiet nights, then works out which campaigns are worth sending: not a blank page, a shortlist with the reasoning shown.

Create it for me takes it the rest of the way. Pick a suggestion and nollie designs, writes and builds the whole email in your brand: your tone, your images, your menu, your links. Ready to check and send.

Spots the gaps quiet nights and slipping sales, found before you notice
Explains itself every suggestion comes with the number behind it
Builds it for you your brand, your images, your menu: done, not drafted

Autumn Orchard Campaign suggestion card carrying an AI Insight tag, a description of an orchard-to-table menu with local cider pairings, an expected impact of +65% autumn bookings, a best time to send of Thursday 3pm, and Create it for me and Use this insight buttons.

Real suggestion card. You still approve every send.

Mailchimp shows who opened. nollie shows who booked.

An email tool can tell you a message was opened. It can’t tell you a table turned up, because it never sees your bookings. nollie does, so every send is measured where it counts: covers on the floor.

Real bookings, counted in your booking system: not opens, not clicks, not guesswork.

№ 5

Operators who finally see what worked.

Multi-venue operator · Adelaide

“With nollie, everything is now centralised - we can access and use all our customer data in one place, which has streamlined our campaign planning and made it far easier to market to specific customer segments. […] I would recommend it to any hospitality business, particularly those operating across multiple venues.”

Hannah · 23rd St Distillery

Premium Japanese

“nollie changed everything by centralising all our opt-in contact information from day one. Now we have a complete view of every guest: their booking history, preferences, dietary requirements, and visit patterns all in one place. This has been transformative for our operations.”

Ploy · Mare Hachiyiko

Pizza & bar

“What really transformed our operations is the set-and-forget campaign system. […] No constant monitoring, no last-minute scrambling to get campaigns out. Our marketing has become consistent and strategic rather than reactive and fragmented.”

Cheeky’s Pizza & Bar

See customer stories →

Works with what you already run.

nollie plugs into your ResDiary, Square, Tyro and Wix today, so the guest data you already have starts working for you without changing how you take bookings. Keep your booking system; nollie does the marketing around it.

See all integrations

From $79/mo (AUD). No per-cover fees.

Priced on your total contacts. Pick a plan by how big your list is, and move up when it grows.

Starter $79/mo (AUD) · up to 1,500 contacts Professional $149/mo (AUD) · up to 10,000 contacts Growth $299/mo (AUD) · up to 50,000 contacts

See full pricing

Australia pricing shown (AUD). No per-cover fees.First month free on every plan. No commitment. If it doesn’t fill tables, walk away and keep your data.