Take the booking. Run the service. Bring them back.

One system for the whole night: your own booking page, a service view that keeps running through internet blips, and a report that finally tells you which booking came from which email. Here’s how each part works.

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№ 1

A booking page that belongs to your venue, not a marketplace.

Guests book at your own address (hosted by nollie, dressed entirely in your brand) or straight from a widget on your website. Five steps, smart defaults, done in under a minute.

  • 10-minute table hold while they finish: no double-booking, no rush
  • Deposits and extras : champagne on arrival, the set menu, the cake
  • UK 14-allergen capture written straight to the guest profile
  • Self-service changes , so guests modify or cancel without phoning during prep
The hosted nollie booking page, shown here for John’s Pizza: date, time and party pickers, time-slot chips and nearby affiliated locations

The hosted page: your brand, your address, done in under a minute.

№ 2

Run the floor from a service view that doesn’t flinch.

Upcoming, arriving, seated, done: tonight’s room at a glance. A walk-in goes on the board in under fifteen seconds, and allergens and occasions travel with the card, so the kitchen knows before the guest sits down.

  • Timeline grid : tables by 15-minute slots; drag a booking to re-time it
  • Waitlist with auto-notify : a table frees, the next party gets the text
  • Offline-resilient , and carries on through internet blips: tonight’s bookings are cached and ready
  • Engineered for peak , because a Saturday failure isn’t an inconvenience, it’s a catastrophe
The nollie service view: a day timeline of tables and bookings across lunch service, with covers and seated counts

The in-service view: tonight’s room at a glance, even when the internet blips.

№ 3

Three small levers that change the night’s takings.

  • Cut no-shows : take a deposit or card hold on the bookings that need one; serial no-shows are flagged before you confirm
  • Lift the average spend by offering the set menu, the arrival drink or the cake at the moment of booking, while the table’s already saying yes
  • Fill the quiet nights : attach a promotion to a slow Tuesday and send it only to the guests who’ll come for it
The add-booking-extras step of the hosted booking page: a celebration cake, charcuterie board, espresso martini and champagne offered at the time of booking, with prices and Add buttons.

Extras taken at the booking: the cake, the board, the glass on arrival.

№ 4

The report no booking-only tool can show you.

Because the booking, the guest and the campaign live in one system, every campaign reports in the only units that pay wages: bookings, covers and revenue, right down to revenue per email sent.

Not opens. Not clicks. Tables that sat down.

  • Bookings & covers matched to the campaign that drove them
  • Revenue per email : the line that settles “is this worth it?”
  • Honest numbers : revenue is an estimate from average spend per cover, and the report says so
Campaign report for Fri-yay Fiesta, sent to a regular segment of 342 recipients: 97.8% delivered, 45.3% open rate, 12.4% click rate, 2.2% bounce rate, with attribution results showing 23 bookings, 67 covers, tracked revenue and revenue per email over a 14-day attribution window.

The same report a booking-only tool can’t produce: bookings, covers and revenue, not opens and clicks.

Every campaign a venue runs shows up in their booking system, traced to the email that sent them: real bookings, counted where they happen, not opens or clicks.

№ 5

A guest book that writes itself.

Every booking enriches the profile automatically: visits, party sizes, no-shows, allergens, occasions. No tablet-side data entry, no spreadsheet ceremony. Then segments build themselves from how people actually dine:

  • Regulars going quiet haven’t booked in 60 days
  • Big-table bookers parties of six or more
  • Occasion diners birthdays & anniversaries on file
  • Serial no-shows ask these for a deposit
Customer profile for Maya Reid: VIP, pescatarian, beer enthusiast and large group tags, a Smart Summary of her visiting habits, customer notes from the floor team, and Key Stats including 36 total visits, 8% cancellation rate, average spend and most-ordered dishes and drinks.

Built from bookings alone, no tablet-side data entry, no spreadsheet ceremony.

№ 6

What’s ready now, and what’s next on the bench.

Live now

  • Your own branded booking page: deposits, extras, the 14-allergen capture
  • An offline-resilient service view (upcoming, arriving, seated, done) with the waitlist
  • Guest profiles built from bookings, and segments that build themselves
  • Email & SMS campaigns, with reports in bookings, covers and revenue

Coming soon

  • Floor-plan view: the room laid out table by table
  • Guided switch from OpenTable and SevenRooms
  • Deeper promotion scheduling for the quiet nights
We’ll only ever tell you something works once it does. Ask where anything sits when you book a demo.

Switching is safe: you stay in control.

Run your old booking system and nollie in parallel during migration, so nothing drops on a busy Friday. Cut over on a quiet night once you’re confident, and roll back if you change your mind. Nothing about switching is an ultimatum.

See the switching guide

See it on your own data.

Give us 10 minutes and we’ll show you how bookings, service and campaigns fit your venue.

Book a 10-minute demo

Choose your market and tell us about the venue on the next page.